Understanding the opportunities that arise from the Senior market

To understand the stakes associated with the aging population and identify the opportunities linked to the 50 + and Seniors, we have developed workshops that are specific to the problems of each client. These are intended for Senior Management, Marketing Directors, Store Directors and for Managers of regional entities.

Following an awareness phase where insights are given, we organize creativity sessions in order to identify areas for improvement, development and further research.

Launching a Baby Boomer or Senior project

Before launching a project intended for Baby Boomers or Seniors, it’s necessary to make sure that all team members possess the same level of information on the selected target.

With this objective in mind we organize workshops to train your team on the special characteristics of this target and make teams work on what they perceive as the impact of these special characteristics on your products and services.

We have realized that the success of these workshops comes from diversity in departments attending: R&D, production, marketing, commercial, design, packaging and even logistics.

Workshops are tailored according to your markets, the particularities of your products and their distribution channels. These will give you all the necessary insight on your selected target, such as the effects of physical, psychological and cognitive aging on the way in which your product or service is experienced.

Our Seniosimulation® tools can be used during these workshops.


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